No matter what type of business you have, it can always benefit from having a website! It is essential for businesses to have a platform of their own – one that they are in charge of. In 2022, your customers and potential customers expect you to have a website – not having one is a big mark against you and your business’ credibility. It may be easy to set up a social media account for your business, but what happens when the platform crashes? What happens when our biggest platforms are hit by cyber-attacks? Do you remember when Facebook, Instagram, and WhatsApp went down for less than a day, and everyone almost lost their minds? If not, read this article by the NY Times.
Social media accounts do not allow businesses to share their brand’s style, or who they are as a business. Yes, you can post all the photos and graphics you want, but your Facebook page looks like every other Facebook page – and the same goes for all the other platforms. Your website is your home base and gives you a chance to go crazy, and show the world who you are, what you do, your values, and share with the world why they should invest in your business!
Think of it from a consumer standpoint, people invest their money with the business they trust the most – when you are looking for a product or service, you may search Google, and if you cannot be found on the internet except for your social media account, you may lose out on a lot of potential customers. It can be hard to develop that trust through a social media account that limits how your information is shared, and how many characters you can use for your ‘About’ section. Your own website can feature details about how the business was founded, how it has changed over the years, why you’re a trusted expert in your field, and so much more.
Here are 10 reasons why your business needs a website:
Having a website gives your business credibility - without a website, people may question your legitimacy as a business. Having a website that looks good and clearly communicates quality information to your consumers will help you stand out amongst your competitors.
2) Builds Trust
Having a website is an opportunity to make a great first impression, build trust, establish your credibility, and give people comfort that you’re a real business.
3) Improves Brand Visibility
Don’t forget that your website is a part of your brand – your website will allow you to share more about your business and brand than social media can. You can establish your company details such as who you are, what your brand represents, and what it stands for – setting yourself apart from your competitors. Plus, NOT EVERYONE IS ON SOCIAL MEDIA, BUT MOST PEOPLE HAVE ACCESS TO THE INTERNET!
4) Control Your Narrative
We all know that it is difficult to control what others say about your brand. However, you can influence this by writing your own story on your business or product brand’s website.
5) Showcase Your Products / Display Your Work
What better what to share your products, or display your work, than your own website? Regardless of what type of business you have, it needs a website. Your website is the first interaction of your target audience with your brand. With a website, you can display videos and portfolios, share whitepapers, etc.
6) Maximize Your ROI
A website offers the best return on your investment – while it does cost money, the flexibility and the vast number of customizations offer a better return than any other platform. Through your website, you can reach a broader target audience for promoting your services or products than you can on social media. In addition, the content of a website influences buying decisions and commercial transactions, no matter what service or product you provide.
7) Improve Customer Service
Customers are always looking for the best deal, but don’t forget that even more important is their experience! Your website allows you to offer improved customer service in a variety of ways:
- FAQs: You can provide answers to frequently asked questions.
- Messaging: Messaging platforms that offer auto-responses, ensuring your visitors don’t feel ignored.
- Live Chat: Allowing your visitors to get some answers, prior to meeting with you.
8) Educate Potential Customers
A website allows you to share more detailed information about your business, industry, products, services, and more. You can provide free helpful advice on your products and services. Visitors can quickly view and place orders by presenting information deliberately and consistently. Add a blog to your site, where you share your insights with the world – again building credibility for your business.
9) Connect With Your Target Audience
One reason why your business needs a website in 2022 is to reach our target consumers. According to Google Search Statistics, more than 2.4 million searches happen through the search engine every minute. Imagine, with that kind of search volume. There might be someone online right now looking for your service.
10) Website Analytics
Having a website with analytics will allow you to make informed decisions about your business and marketing. You will be able to monitor your engagement, traffic, visitor demographics, where they are visiting your site from, which device and more. All of this information can help you improve your business, marketing, and customers’ experience.
In addition to these 10 reasons why your business needs a website, you can also design your website to be anything you want it to be. There are a vast variety of features that are not available on social media platforms that you can include on your website depending on the needs of your business:
- Fully Branded Website Design – Custom colours, fonts, design elements, etc.
- Welcome Message
- Pop Ups
- Photo/Video Galleries – Separated by theme, service, you name it.
- Customizable Design Elements
- Subscriber Opt-In Forms
- Subscribe to Download Content
- Frequently Asked Questions (FAQs)
- Search Engine Optimization (SEO)
- Website Back Up
- Book Appointment
- Live Chat
- E-Commerce Shops
- Music Player
- And So Much More!!
There are numerous reasons why you need a website for your business – but remember, a lacklustre website can do a lot of damage to your business as well. Too often due to a lack of budget, new businesses try to develop websites themselves and miss out on a lot of business because their website does not match the professionalism and exceptional service it speaks about. Every business needs a great website - this is where NAYA can assist you! We have a team of expert graphic and web designers, that can build you a phenomenal website which will keep your customers coming back time and time again!
Whether you need a simple website with your contact information, a beautiful website with a digital portfolio, or even an online store, NAYA can design and develop a beautiful, functional, easy to use website that will help take your business to the next level! We can no longer depend on social media business pages or online directories; companies need a platform that they can control. Contact NAYA today to learn more about our Web Design Service.