Are you aware of the importance of Brand Development?

Updated: Mar 14

Are you aware of the importance of Brand Development? No? Let us help!


Here is part of an article from Arkside Marketing:


A Brand Is Not A Logo

Many small to medium businesses think brand development is creating a great logo then displaying it in as many places as they can afford. In reality, creating a successful brand requires much more.


Although it is important to have a great logo – after all, it visually defines who you are and provides a symbol for recognition of your brand, it is simply one component of brand development. A brand is also not a tagline, mission statement, color or typeface. Surprising to most small business owners it is not their product of service either.



What Is Brand Development?

According to the American Marketing Association, a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers”.


From the way-and-where of how your product or service is displayed to the public, or how you answer your phone or sign your emails, your brand development is defined by both the big and the small. Your brand is the sum total of all your moving parts.


Successful brand development is defined by the customer’s positive experience. It’s how customers and potential customers feel when they buy your product or service and what they think about when they hear your name or see your logo.


Read the full article here. We couldn’t have said it any better! (Which is why we shared their article 😉)


Through Brand Development, we help businesses create an identity. We design logos, letterhead, websites…everything you need to promote your brand! We help you understand your brand, and how to share it with the world. After your brand has been established – then our focus is to ensure that your brand is promoted consistently.


Contact us today for more information.


- Team NAYA