Updated: Mar 14, 2022
Content is king, it’s as simple as that…but that doesn’t mean that every post has to be unique. Don’t fall into the trap of thinking that you have to constantly post new things on your social media platforms or website. For any business there will be a finite number of products, services, and information to share, therefore content will need to be revisited and revised occasionally.
Here are a few simple tricks to re-using and refreshing content:
Share an old blog post - this will ensure that new followers have not missed out on the valuable information that you have previously shared.
Revisit a post from a few weeks/months ago, and revise the content.
Refresh old content by combining old posts to develop new content.
Share posts from other legitimate sources (ensure that the post is relevant to your business and your audience).
Reduce, Reuse, Recycle. BAM! Another piece of content to be shared. Don’t drive yourself crazy, sometimes it’s best to keep it simple.
- Team NAYA