Marketing: Investing in your Business

“Is marketing worth the investment?”

“Can we afford to spend money on marketing?”

The success of your business is tied directly to the success of your marketing.

Many business owners think that they are saving money by not marketing their business, or having it done by someone in house with no experience or training. That type of thinking can often cause more damage to a business than the owner realizes. By paying a professional to market your business, you can actually save money!

Think about it…the professional knows what to do, even with the same tools, it would take a novice 5-10 times the amount of time and they would not be able to achieve the same results. This can cost your company a lot of time and money, as well as the loss of potential clients!

Let us take a closer look at marketing your brand. Marketing is any and everything we do to get exposure for our business, or to bring in new clients. Simply put, marketing is everything that features your brand. Your brand is not just the name of your business, your brand expresses who you are as an organization. Therefore, if any of your branding is not done well, it can affect the overall success of your business.

Here is a list of some of the items that are a part of your overall brand:

- Company Name

- Logo

- Colour Scheme

- Tag Line

- Custom Packaging

- Graphic Elements – used on business cards, flyers, website, etc.

- Printed Items – business cards, flyers, rack cards, banners, signage, etc.

- Website and/or mobile app

- Social Media Content

- Sound – sound elements used in ads for example, or background music in your

advertisements.

That means that everything from your business card and social media presence, to the sign on your building, and the company car are all a part of your marketing efforts.

A marketing professional will guide you on how to market your business based on your products, services, and the local market. They will also guide you on where to market your business and get the best return on investment - remember what works for the business next door, may not work for your business. Just as with every profession, marketing is a skill, and it takes time to learn and master it. A novice will not be able to give you the proper guidance and may even damage your brand.

Imagine Mercedes Benz deciding to save money and have an intern promote their business and products…even with an exceptional, name brand product, bad marketing can damage their brand and reputation. Bad marketing can often stop potential customers from reaching out, no matter how good your product or service may be.

Bad marketing can cost you a lot more than hiring a marketing professional,

in fact, it may cost you your entire business.

Leave the marketing to the marketing professionals, and let us take your business to the next level so that we can help you live the life you have always wanted!

Do you want to know how Team NAYA can help you live life by design? If so, contact us today to schedule your FREE MARKETING CONSULTATION!