Strategic Marketing Plan: how it helps your business.
Could your business benefit from an annual plan outlining your business goals, methods and strategies to achieve these goals through your marketing efforts? If so, your business may be missing a key component for success: a Strategic Marketing Plan! Don’t settle for cookie-cutter marketing plans – they will never be able to help you achieve your business goals.
Knowing your overall business goals is one thing, but if you have not developed a plan to achieve those goals through your marketing, you may never reach the success you dream of for yourself or your business!
What is a Strategic Marketing Plan?
A well developed and executed Strategic Marketing Plan can be your key to success – it is your business’ overall game plan for reaching prospective consumers and turning them into customers of their products or services. Your Strategic Marketing Plan’s primary goal is to identify your target market to ensure that we are able to reach the correct people on the channels and platforms they prefer using language that resonates with them. By doing this, you turn them from potential customer into loyal customer and brand promoter.
Your marketing strategy is one of the most important strategies you will ever develop, and it’s worth taking the time to get it right. A marketing strategy contains the company’s value proposition, essential brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers "the four Ps" of marketing—product, price, place, and promotion.
How it works:
At NAYA, before we begin working for you, we get to know you, your business, and your business goals. In developing your annual Strategic Marketing Plan, we are then able to break down those business goals and create marketing goals to help you achieve your business goals. We connect all of your marketing platforms through this process – your Website, Social Media, Public Relations, Digital Advertising, Print Advertising, and more - this creates a cohesive brand that assists with achieving your business goals.
Your Strategic Marketing Plan should be easy to understand, and accessible to all relevant parties in your business – marketing, finance, fundraising, etc. It can be designed in any way you want, but we design ours like a calendar – sharing weekly, monthly, quarterly, seasonal themes in marketing, special offers, sales, and more. This plan also includes where each promotion will be featured – your website, social media, newspaper, radio, television, or some combination of them all. Your plan also includes estimated advertising costs based on current fees for various advertising outlets. It also includes all campaigns whether annual or seasonal, events, sponsorships, and much more. All of this ensures that you get the best return on your investment! Once completed, your Strategic Marketing Plan becomes a roadmap to success.
What does a Strategic Marketing Plan include?
Executive Summary - summarizes everything included in your plan.
Company Outline – who are you as an organization?
Products / Services
Value Proposition – What problem does your business solve? How do you differentiate your products and services? What is your competitive edge?
Target Audience(s) – you may have various target audiences based on your various products and services. The more specific you get with identifying who you plan to serve with your business, the more effective your marketing efforts will be, so dig deep. Who are you planning to help, and how can you help them?
Business Goals – what are your overall business goals – more revenue, launch a new product/service, expand your reach?
Marketing Key Strategic Priorities – based on your business goals, what do you need to prioritise to achieve those goals? - Brand awareness, lead generation, customer engagement and nurturing, online presence, thought leadership, new product launch, etc…
Marketing Campaigns to help achieve the business goals (Monthly, Seasonal, etc…)
Advertisement Details (Outlets, size, duration, etc…)
Estimated Advertising Costs
Deadlines for submissions of advertisements
Marketing Firm (If work if being outsourced)
Advertising Outlets (Television, Radio, Newspaper, Magazines, etc…)
Quotes For Printing Services
Personnel Needed for various tasks
Social Media Management
Evaluation Methods (Key Performance Indicators/Metrics)
Social Media Engagement
Email Marketing Data
Stop the guesswork - let NAYA develop an annual Strategic Marketing Plan for your business! We work with our clients to identify their business goals, create correlating marketing goals, then develop an annual Strategic Marketing Plan to help you achieve your business goals! We focus on your root problems and help build campaigns to solve the actual problem and not the symptoms. Sometimes its not that your marketing efforts aren’t working, but that you are not speaking to the correct audience – a simple change can have a tremendous impact. You may have an exceptional product, but not enough brand awareness – whatever the problem is, we will develop a plan to help you achieve your business goals!
Contact us today to schedule your FREE marketing consultation! Then you can begin living your LIFE BY DESIGN with NAYA!