The Importance of Website Analytics

Do you have a website, but are not sure how many people are visiting your site monthly? Let Team NAYA help you, we can monitor your website traffic and prepare monthly reports for you. This will help show where improvements can be made, and what works well for your business and your site.

What is website analytics?

Website analytics is the measurement and analysis of data to inform an understanding or user behaviour across web pages. Analytics platforms measure activity and behaviour on a website. Some of the data that can be tracked includes:

· Number of visitors (new and return visitors)

· Time spent on site (and each page)

· Demographics (age, gender, language, country, city…)

· Device (computer, smartphone, or tablet)

· And much more…

Businesses spend a substantial amount to have a website built, but often do not know if their site is being visited, by whom, and for how long. Website analytics provides insights and data that can be used to create not only a better user experience for website visitors, but also influence which products/services your business promotes. If you see that web pages with specific items are getting the most traffic, it may mean that there is an increase in need for that item – having a sale, or promoting that item may in turn cause an increase in business.

As you can see, website analytics can have a great impact on your business. By working with your marketing team and web developer, you can review the data and develop a plan for promoting that popular item in a way that will further the goals of your business.

If you’re interested in getting analytics for your website, contact Team NAYA today!

- Team NAYA