What is Brand Development?
Updated: Mar 14, 2022
Brand development is the process of creating or improving a brand.
Your brand is not just the name of your business, your brand expresses who you are as an organization. Here is a list of some of the items that are a part of your overall brand:
- Company Name
- Colour Scheme
- Tag Line
- Custom Packaging
- Graphic Elements – used on business cards, flyers, website, etc.
- Printed Items – business cards, flyers, rack cards, banners, signage, etc.
- Website and/or mobile app
- Social Media Content
- Sound – sound elements used in ads for example, or background music in your advertisements.
Your brand is everything that you share with the world that tells us who you are. From this, people will decide if they believe in you enough to invest in your business and become a client. Two businesses with the same product can have varied levels of success, and it starts with their brand, and how the businesses are promoted. A business with a basic product but exceptional marketing can often have more success than an exceptional product with lackluster marketing. As much as people would like to believe that an amazing product or service will sell itself, it really does not – how do people know about your product if you are not marketing it effectively? This is where Team NAYA can assist you – by developing a strong brand to help take your business to the next level.
A part of brand development is also educating our clients on the importance of their brand and brand consistency. Some companies are established, and within 6 months they change their name, logo or colour scheme – major brand elements – which only causes confusion for their audience. If your brand is not consistent, it makes it harder for your audience to recognize your work, which can result in reduced sales. We advise our clients that it is more important to develop a strong brand before they launch their business, than to rush to launch and then make copious amounts of changes to their brand, or even their business strategies. Just because other businesses appear to be overnight successes does not mean that is what happened. Often, these business owners take months if not years to develop their business, products/services, and branding before they share it with the world.
If you are you setting up a new business, do not settle for downloaded logo designs, and incomplete brands. Let Team NAYA help you develop a complete, customised brand for your business. Contact us today at 525-7410 for a free marketing consultation.